Bokks London Gifts
THE FINE ART OF LUXURY GIVING
BOKKS London was a unique luxury gifting service based in London, bringing together over 120 of the world’s luxury brands in its signature packaging, with bespoke delivery.
THE FINE ART OF LUXURY GIVING
BEE Design Australia, led by Andreas Zehntner, was briefed by a group of entrepreneurs to reinvent the luxury gift hamper for the high-net-worth individual. Launched in London in 2010. Services included: brand proposition & identity, sales and advertising collateral, e-commerce portal, retail environment, packaging, a brand acquisition campaign and a branded gift range.
A NEW METHODOLOGY IN GIVING
The brand understood that creating an impressive gift experience required knowledge and attention to detail, as well as time to seek out, collect, package and deliver. Therefore BOKKSOLOGY was broken into a series of stages and executed by experts in each field. Dustin Hoffman was engaged by the brand to articulate BOKKSOLOGY.
BOKKS, IT’S A GENIUS IDEA
Every brand benefits from the collaboration and backing of a renowned and respected expert in their field. BOKKS London attracted the support and advocacy of iconic designer Karl Lagerfeld.
Karl Largerfeld was the BOKKS Design Master.
BOKKS LUXURIES BEST
Five different gift categories were created based on extensive research carried out on the lifestyle and gifting habits of their target audience. The five gift categories: BOKKS Collections, BOKKS Curated, BOKKS Prive, BOKKS Refined and BOKKS Epic.
BOLD AND LUXURIOUS
The BOKKS London design language is playful, distinctive and refined. The brand comes to life through numerous brand elements and layers that seduce, engage and delight BOKKS London’s potential clientele.
A VOLUME OF INSPIRATIONAL GIFTS
A seasonal publication, the luxury anthology showcased the BOKKS gift ranges and provides a detailed overview of the brand. It was designed to adorn coffee tables, as a collectable volume that not only showcased the season’s offering, but stood as a classic historical record of luxury gift design in its time.
ENTER THE REALM OF BOKKS LONDON
The BOKKS LONDON Gift Gallery was launched for Christmas 2009. It was a destination for gift givers who wanted to experience the complete BOKKS gift service.
The Me-Me was designed to be a transportable multimedia module perfectly designed to ensure that hospitality need never be compromised.
Michael Lovett & Walter Bugno CEO of BOKKS
Brand Director & Creative Director
(Initially agency side then client side)
Design Director: Troy Dagan
Senior Project Producer: Camilla Rous
Brand Strategist: Lisa George, Shaun Cunningham
Interior Architect: Daniela Rowes, Lee Buckley & Nathaniel Bradford
Brand Designers: Matt Coyston, Joris Van Imhoff, Darren Taylor
Client & Brand Relationship Manager: Simon Joseph
BOUTIQUE SPECIALIST AGENCIES
Interior design & construction: Pico – United Kingdom
New media design: Picturedrift – Australia, Imano – United Kingdom
Public Relations: Mission – United Kingdom