A LUXURIOUS DECORATION PROGRAMME
A SUMMER CHRISTMAS OF WONDERMENT

Andreas Zehntner and the Az dept team where engaged to “Re-imagine Christmas” for the QIC centres. The brief was to conceptualise a decoration program which would have the right balance between traditional and contemporary and would inspire their guests to connect – a Christmas installation that would be innovative, interactive, distinctive and meaningful. The installations had to have family appeal and would need to have a safe working life and be relevant for five years.

AN EXPERIENTIAL FESTIVE GARDEN
CHRISTMAS DESTINATIONS OF INTRIGUE AND BEAUTY

The QIC retail landscapes were transformed into Christmas destinations of intrigue and breathtaking beauty, coloured in a majestic palette of gold, pearl and rich green. Signature Christmas trees and wreaths with a plume-like foliage announced the entrances and corridors. Gigantic suspended presents and starlight-tree installations floated through the impressive, vast centre voids. The ceilings of the brilliant white arcades and walkways were lined with ribboned pillow-like statement pieces. The plazas were peppered with photo opportunities, gift-wrapping and craft pavilions. With the highlight of the QIC Christmas experience being Santa’s Secret Christmas Garden, home to the Nutcracker ballerinas, golden reindeers and Santa himself.

Once the decoration programs were in place, the bespoke activity zones became Christmas beacons and the stage for numerous festive activations planned by the QIC Marketing and community groups in the lead up to Christmas Day.

CLIENT

Tim Clarkson, Managing Director | Chas Clarkson

ANDREAS ZEHNTNER

Director of Brand and Creative

BRAND TEAM

Graphic Designer: Dan Sheffield
Senior Producer: Anthony Arpino