Chas Clarkson
CREATING MAGICAL AND MEMORABLE EXPERIENCES
Blending imaginative design with practical solutions, Chas Clarkson is Australia’s premier full-service Christmas decoration and illumination company.
CHAS CLARKSON
CREATING MAGICAL AND MEMORABLE EXPERIENCES
Chas Clarkson engaged Az Brand & Design Dept. to build creative strategies for new business tenders.
The Az team was pivotal to the development, design and delivery of some of the creative concepts and special projects for a number of Chas Clarkson’s prospects including City of Sydney, Westfield and QIC.
Our role was to analyse client briefs, provide insights and generate ideas that responded fully to the client’s objectives.
In addition to this, Andreas Zehntner, founder and Creative Lead, assisted Chas Clarkson in fostering further innovation and creativity within the business. Working internally in their studio, Andreas and the Az team collaborated closely with Chas Clarkson’s creative team, facilitating workshops in order to generate ideas and formalise design propositions.
WESTFIELD
DECORATION & ILLUMINATION
The Az Team worked with Chas Clarkson to deliver a complete 5 year Christmas creative vision for Westfield shopping centres in Australia and New Zealand. Together with Chas Clarkson, Az Brand & Design Dept. developed the creative including customer journey, signature decoration program, graphic identity and experiential activations zones.
CHAS CLARKSON
CITY OF SYDNEY
The Az Team worked with Chas Clarkson to deliver a complete 5 year creative vision for the City of Sydney Christmas. Together with Chas Clarkson, Az Brand & Design Dept. developed a holistic brand blueprint for the 5 year strategy including customer journey, technology and social strategy, roll-out plan and retail & community opportunities.
CHAS CLARKSON
QIC ROBINA
The Az Team worked with Chas Clarkson to deliver a complete 3 year Christmas creative vision for QIC’s Robina Town Centre. Together with Chas Clarkson, Az Brand & Design Dept. developed a holistic brand blueprint for the 3 year strategy including customer journey, decoration program, technology and social strategy, roll-out plan and retail & community opportunities.
CHAS CLARKSON
QIC TOOWOOMBA
The Az Team worked with Chas Clarkson to deliver a complete 3 year Christmas creative vision for QIC’s Grand Central in Toowoomba. Together with Chas Clarkson, Az Brand & Design Dept. developed a holistic brand blueprint for the 3 year strategy including customer journey, decoration program, technology and social strategy, roll-out plan and retail & community opportunities.
CHAS CLARKSON
BARANGAROO
The Az Team worked with Chas Clarkson to deliver a creative vision for Barangaroo’s hero Christmas tree which needed to be environmentally friendly, renewable and sustainable over a 5 year period. Together with Chas Clarkson, Az Brand & Design Dept. developed an innovative design blueprint including a Christmas Tree installation, water features, signage, digital and social strategy as well as retail & community engagement opportunities.
CHAS CLARKSON
STRAND ARCADE
The Az Team worked with Chas Clarkson to deliver an outstanding Christmas creative concept for Strand Arcade in Sydney. Together with Chas Clarkson, Az Brand & Design Dept. developed a rich and dynamic visual identity for a Strand Arcade Christmas, including a bespoke colour palette and decoration package.