RESORT STYLE BAGS AND ACCESSORIES DESIGNED TO TRAVEL
JAUNT accessories are essential travel pieces for globe-trotting women. JAUNT is the epitome of casual and fresh design. Each season the JAUNT collection features vibrant prints and colour combinations inspired by a distinctive inspirational global destination.
A LABEL FOR A RESORT LIFESTYLE
JAUNT is under the Creative Direction of Kim Lai, a New York native currently living in London. Her frequent travels highlighted the need for enduring, chic and functional accessories to accompany her travels. Drawing on her ten years of experience as a designer in the luxury travel accessories market, she has designed a Signature range and Seasonal collections of essential travel bags.
JAUNT uses a combination of beautiful leathers and contrasting fabrics and materials, these small choices are instrumental in making the line distinguishable.
A BRAND STORY UNFOLDS VIA SOCIAL MEDIA
Andreas Zehntner conceptualised JAUNT to be a canvas for it’s creative director providing her with a brand structure to create within. JAUNT is socially connected and has social media at its core. The voyages that Kim Lai the creative director embarks upon become the brand story and brand campaigns.
A BRAND DESIGNED TO TRAVEL
Andreas Zehntner developed JAUNT to be the epitome of casual and fresh design. The brand celebrates a cosmopolitan lifestyle of travel, fashion and culture. The JAUNT customer is a globe-trotting resort-lover with an adventurous spirit.
The AZ team delivered the brand proposition, brand identity, marketing material, social-media strategy and product intelligence support.
PRODUCT DESIGN & PHILOSOPHY
THE JAUNT DESTINATION
Each season the collection features vibrant prints and colour combinations inspired by a distinctive inspirational global destination. Elegant design and quality fabrics and leathers come together to create the ultimate sunshine accessories. The silhouettes are thoughtful and desirable and cater for a wide variety of travel needs. A JAUNT bag takes you from the plane to beach to dinner, ideal for those with a commitment to relaxed exploration. All of our bags are beautifully handcrafted in Italy by the beach.
Kim Lai Creative Director & Founder of JAUNT
Director of Brand and Creative
Graphic Designer: Dan Sheffield & Justin Lovett
Brand Strategist: Tammie Raven
Senior producer: Camilla Rous
Visual Merchandiser: Daniel Mittas
Content Editor: Daisy Goodard