LeBoo Fashion Game
THE VIRTUAL WORLD WHERE FASHION DREAMS COME TRUE
LeBoo is a online dress-up game where state of the art design and innovative technology coexist, allowing a global community to collect, style and play dress up, with some of the latest runway looks.
LEBOO
THE VIRTUAL WORLD WHERE FASHION DREAMS COME TRUE
Andreas Zehntner was invited to develop a unique and innovative fashion game: LeBoo. Over a two-year period in conjunction with the client, Andreas developed a game concept, brand strategy, brand identity, brand language, interface design, social media stratergy and strategic partnerships.
LEBOO MODEL DESIGN
A DISTINCTIVE RUNWAY SILHOUETTE
Inspired by some of the most iconic international runway models, LeBoo models have a distinctive silhouette. Andreas Zehntner sourced the best fashion illustrators, who have worked with some of the most renowned fashion houses to design and create LeBoo models.
KRAVITZ DESIGN INC.
A ROCKSTAR FRENCH CHATEAU
Andreas Zehntner and his team of experts, collaborated closely with Kravitz Design to develop and create the beautiful interiors featured within the LeBoo virtual world. The virtual world features hidden rooms, lavish parlours, dressing rooms fit for a prince or princess and mirror-clad ballrooms.
AFFILIATE PROGRAMS
AN EVOLUTION IN ONLINE LUXURY RETAIL
With designer fashion, technology is blurring the line between online and offline. LeBoo provides the ultimate communication platform and tools to enable fashion brands to reach the millennials in a social, interactive and innovative way. Through LeBoo, millennials can experience high fashion, become advocates of those brands and purchasing customers.
BRAND DESIGN
THE ULTIMATE DRESS UP GAME
Andreas Zehntner developed a unique brand identity for LeBoo, including a logo, colour palette, typeface and brand pattern. The brand DNA was applied to the virtual world, as well as a variety of touchpoints; the blog, marketing presentations and marketing collateral.
SOCIAL MEDIA
BLURRING THE LINE BETWEEN ONLINE AND OFFLINE
As a game primarily targeted at millennials, Andreas Zehntner and his team of social media specialists have ensured that LeBoo has social media at its core and is designed to integrate seamlessly across a number of channels, from Facebook to Twitter, Pinterest to Instagram.
