ANTI ESTABLISHMENT & PRO FREE THINKING
Levi’s Design Tank was an in-brand creative studio that delivered localised brand, product and retail activation for the Australian & New Zealand marketplaces.
LEVI’S DESIGN TANK
MULTI-DISCIPLINE DESIGN STUDIO
Andreas Zehntner established Design Tank in 1998. Design Tank was an internal design and brand marketing studio situated within Levi’s HQ Australia.
The studio was responsible for all creative endeavours for LSANZ from product campaigns, retail flagship store design, visual merchandise, the seasonal Levi’s product conferences and special projects.
MAKING THE OLD COY BOY RELEVENT
Andreas Zehntner delivered a segmented consumer brand-marketing strategy that saw the creation and delivery of 13 targeted product lead campaigns. Zehntner led the process from concept to in-store activation. The product categories where: core product ranges, indent & seasonal product ranges and global limited edition collections.
CONSUMER LOUNGE ROOM
CREATING SEAMLESS CUSTOMER EXPERIENCES IN-STORE
Andreas Zehntner was responsible for the rebuilding and energising of the ANZ retail landscape with relevant short-term and long-term retail marketing initiatives. During his time as head of Design Tank Zehntner delivered, 2 flagship store designs, 3 department store refurbishments, 5 key account visual merchandising programs and numerous retail tools.
ENGAGING NEW AUDIENCES WITH RELEVANT MESSAGING
Andreas Zehntner delivered numerous brand marketing strategies and activations these included: the launch of the Levi’s Engineered product range with general pants, the Levi’s Red & Vintage product ranges to opinion leading retail partners, the launch of the Levi’s flagship store located in Pitt Street Mail in 1998 and the Original Sin ANZ PR and experiential campaigns.