LE GRANDE VOYAGE
A realm where the spirit of the Louis Vuitton brand comes to life in the form of an experiential environment for hospitality and gastronomy. A voyage of discovery into the future with a visionary fusion of tradition and modernity.
THE ART OF REINVIGORATION
Andreas Zehntner led the Bee Design team in the development of a brand extension creative strategy for Louis Vuitton. The strategy was to acquire iconic building sites in major cities for reinvigoration. We developed a design that responded to the financial viability of this global strategy as well as the creative challenge to extend the experience of this grand brand.
Simply called Vuitton, the brand environment offered a transporting voyage into a surprising realm, reflecting the personality of the brand. Vuitton was designed to be an aspirational place with stunning interiors and a variety of experiences and levels of privacy and exclusivity.
Articulation of Brand Understanding.
Identification of Creative Strategy.
Presentation of Conceptual Design.