THE MODERN HISTORY OF GLAMOUR

This is a creative pairing of the classic French Jardinet with Moet & Chandon to create a celebrity performance destination and effervescent glamoursphere.

BRAND STRATEGY

Andreas Zehntner led the Bee Design team in the development of this brand experiential environment concept design to position Moët et Chandon as the unrivalled party host, and author of the champagne lifestyle set. The concept amplified the existing 2009 global campaign: Be Fabulous. The intention of the pitch was to pursue opportunities for the Moet & Chandon brand in international casino spaces in major gaming destination cities such as Macau and Las Vegas. The concept + interior design presents the labyrinthine garden as the neoclassic glamoursphere where the world comes to life through international performance + Moët & Chandon. Design features include The Boules Bar, sunken Amphitheatres, The Parterre Terrace, The Goosefoot Pavilions. Designed to work as an indoor + outdoor entertainment space, as well as a satellite pop up, this activation incorporates brand story, brand values and interior design blueprint + Tandem Stages.

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Articulation of brand understanding.
Identification of Creative Strategy.
Presentation of Conceptual Design.