THE MODERN HISTORY OF GLAMOUR

This is a creative pairing of the classic French Jardinet with Moet & Chandon to create a celebrity performance destination and effervescent glamoursphere.

THE MODERN HISTORY OF GLAMOUR
BRAND STRATEGY

Andreas Zehntner led the Bee Design team in the development of this brand experiential environment concept design to position Moët et Chandon as the unrivalled party host, and author of the champagne lifestyle set. The intention of the pitch was to pursue opportunities for the Moet & Chandon brand in international casino spaces in major gaming destination cities such as Macau and Las Vegas.

Designed to work as an indoor + outdoor entertainment space, the concept + interior design presents the labyrinthine garden as the neoclassic glamoursphere where the world comes to life through international performance + Moët & Chandon.

Below Videos:
Articulation of Brand Understanding.
Identification of Creative Strategy.
Presentation of Conceptual Design.