Pepsi – Pop Las Vegas
POP STAR CASINO
Our brief was to reposition the casino experience for the twenty something generation.
MULTIMEDIA EXPERIENCE
POP LAS VEGAS
Using multimedia presentations, along with 3D renders of potential integration of virtual and real worlds, with live performance and music, we conceived Pop Las Vegas.
A RE-IMAGINING
POP LAS VEGAS
Pop Las Vegas re-imagines the traditional casino environments, integrating the gaming experience into performance and music subculture.
