SAVILE ROSE
READY-TO-PLACE FLORAL CONCEPTS

English flower expert Judith Blacklock and her business associates partnered with Andreas Zehntner to bring to market their Ready-To-Place floral concepts brand proposition.

Over a 12 month period, AZ directed the team of multidiscipline designers to deliver a dynamic new branded proposition. Services included: name generation; brand story; brand identity; a toolbox of packaging concepts; product ranges; a web destination; and numerous photographic shoots.

MARKET INNOVATION
CAPTURED AT THEIR PERFECTION

As a writer, designer and through my schools I have worked with every type of flower over the years – dried, artificial and fresh. I have learnt that the biggest concern for those who buy flowers is the length of time that their flowers will last, but they also want natural beauty. 

Our flowers do offer natural beauty, vibrant colours and most of all longevity. They are real flowers that have been created to last and last, and will provide long-lasting enjoyment.”

Judith Blacklock Director of Flowers

BRAND DESIGN
DESIGNED TO MAKE A LASTING IMPRESSION

The Savile Rose brands creation was mapped out from conception to market resulting with a clear list of necessary brand touch-points. These included the development of a brand identity, an educational brand language, marketing collateral and the ready to place packaging concepts. Every piece within the Savile Rose portfolio embodies the brand’s  DNA and is produced with the upmost attention to detail. Savile Rose is British in it’s design manufactured in the Far East

TAILORED FOR EVERYDAY LIFE
A BLOOM FOR EVERY ROOM

Andreas Zehntner in conjunction with Judith Blacklock created 5 different Floral Collections containing a range of 5 to 15 different products. These ranges were developed for 3 specific customer profiles. These were the Smart Shopper, the Clever decorator and the Gift Giver.

Andreas Zehntner personally managed the development process of the Savile Rose Ready To Place floral arrangement from concept to store.

CLIENT
Won23 Holdings & Judith Blacklock 

ANDREAS ZEHNTNER
Director of Brand and Creative

BRAND TEAM
Design Director: Troy Dagan
Graphic Designer: Matt Coyston & Dan Sheffield
Brand Strategist: Lisa George
New Business & Relationship Manager: Simon Joseph