Savile Rose Florals
REAL FLOWERS THAT LAST
Enjoy a Savile Rose arrangement at home, at the office, for a Gala reception, or as the perfect gift. Savile Rose flowers and foliage are real, fresh-cut, ethically sourced and premium-quality grown. Savile Rose’s ready-to-give floral arrangements are tailored for everyday life.
READY-TO-PLACE FLORAL CONCEPTS
English flower expert Judith Blacklock and her business associates partnered with Andreas Zehntner to bring to market their Ready-To-Place floral concepts brand proposition.
Over a 12 month period, AZ directed the team of multidiscipline designers to deliver a dynamic new branded proposition. Services included: name generation; brand story; brand identity; a toolbox of packaging concepts; product ranges; a web destination; and numerous photographic shoots.
CAPTURED AT THEIR PERFECTION
As a writer, designer and through my schools I have worked with every type of flower over the years – dried, artificial and fresh. I have learnt that the biggest concern for those who buy flowers is the length of time that their flowers will last, but they also want natural beauty.
Our flowers do offer natural beauty, vibrant colours and most of all longevity. They are real flowers that have been created to last and last, and will provide long-lasting enjoyment.”
Judith Blacklock Director of Flowers
DESIGNED TO MAKE A LASTING IMPRESSION
The Savile Rose brands creation was mapped out from conception to market resulting with a clear list of necessary brand touch-points. These included the development of a brand identity, an educational brand language, marketing collateral and the ready to place packaging concepts. Every piece within the Savile Rose portfolio embodies the brand’s DNA and is produced with the upmost attention to detail. Savile Rose is British in it’s design manufactured in the Far East
TAILORED FOR EVERYDAY LIFE
A BLOOM FOR EVERY ROOM
Andreas Zehntner in conjunction with Judith Blacklock created 5 different Floral Collections containing a range of 5 to 15 different products. These ranges were developed for 3 specific customer profiles. These were the Smart Shopper, the Clever decorator and the Gift Giver.
Andreas Zehntner personally managed the development process of the Savile Rose Ready To Place floral arrangement from concept to store.
Won23 Holdings & Judith Blacklock
Director of Brand and Creative
Design Director: Troy Dagan
Graphic Designer: Matt Coyston & Dan Sheffield
Brand Strategist: Lisa George
New Business & Relationship Manager: Simon Joseph