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Shards Jewellery

ARTISANS OF PRECIOUS JEWELLERY

Every piece from the Shards of London jewellery range is inspired by an irreplaceable moment of beauty from profound emotion. Bold, inspiring and timeless. Each jewel tells its own story.

 

SHARDS OF LONDON
ARTISANS OF PRECIOUS JEWELLERY

Noreen Mirza Director and designer of Mirza Collections engaged Andreas Zehntner to bring to market her precious jewellery product proposition.

Over a 12month period, AZ directed the team of multidiscipline designers to deliver a dynamic new branded proposition. Services included: name generation; brand story; brand identity; a toolbox of packaging concepts; product ranges; a web destination; and numerous photographic shoots.

 

SEMI PRECIOUS & FINE JEWELLERY
EVERY PIECE INSPIRES A STORY 

Shards of London offer a unique and beautifully crafted precious and semi-precious jewellery collections for both men and women. Noreen Mizra has designed a distinguished range of jewellery, each piece telling its own story.

The design essence of the each piece is an expression of a place, a city or a beautiful object or animal of nature.

 

BRAND DESIGN
EVERYDAY ELEGANCE

Andreas Zehntner developed Shards of London as if he was crafting an international luxury brand. The brand name and identity was developed to create an air of establishment and a sense of brand history. The brand imagery strategy was developed to give the brand a contemporary high street edge and a distinctive personality to stand apart from it’s local and international competitors. 

The brand language is elegant, aspirational, contemporary and deliberately British.

 

E-COMMERCE
COMMUNICATING THE
BRAND PERSONALITY ONLINE

The Shards of London web destination brief was to conceptualise how the brand DNA would translate onto a e-commerce platform. The AZ team worked closely with the digital agency to ensure the real life brand nuances and details where also translated online. 

Andreas Zehntenr and his team used sample imagery to aid in communicating there vision.


CLIENT
Noreen Mirza

ANDREAS ZEHNTNER
Director of Brand and Creative

BRAND TEAM
Design Director: Troy Dagan
Graphic Designer: Matt Coyston & Dan Sheffield
Brand Strategist: Lisa George
New Business & Relationship Manager: Simon Joseph