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The all-new Star was designed to be Sydney’s premier destination for a the ultimate constellation of global brand retail, international cuisine and theatre in amidst the first class, indoor and outdoor gaming entertainment.

ONE VISION ONE DESTINATION ONE STAR STAR CASINO

Andreas Zehntner led the Bee Design team in the re-imagining of The Star City Casino as an international entertainment precinct that capitalised on Sydney’s assets. We successfully convinced the board of Tabcorp to commit $450 million of funding to realise the vision. Our Masterplan incorporated an increase to gaming areas, new unenclosed gaming spaces, upgrade to hotel accommodation, the redesign of the entrance, and the rebranding and reinvigoration of the Casino and its retail and hospitality precincts.

The collateral package incorporated a new brand and brand position as well as multimedia presentations, 3D fly-throughs of architectural schemes and an entire strategy for the retail, hospitality and entertainment precincts.

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Identification of Creative Strategy.