AT YOUR ADVANTAGE.
THAT’S OUR HOSPITALITY, THAT’S SWISSTRADE.

The Director at Swisstrade, an established hotel toiletries & amenities supplier, was spearheading the transformation of the business into an international 360 guest room experience consultancy. Swisstrade engaged Az Brand & Design Dept. to help them articulate the new business proposition, reinvent the way in which the brand told its story and presented its portfolio of products & services as well as craft a brand identity.

BRAND IDENTITY
ASTUTE DESIGN WITH AN INNATE SENSIBILITY

The Az Dept team crafted a brand identity for Swisstrade to mark their 20th Anniversary and to visually position Swisstrade as the leading purveyor of innovative and world class hotel operating equipment in the Oceania region. The identity system included a new logo, typeface, colour palette, brand patterns, photography style guide and product branding.

PRODUCT & SERVICES
THE PINNACLE OF EXCELLENCE. QUALITY PRODUCT & EXEMPLARY SERVICE

The Az Dept team recrafted and articulated the Swisstrade product & service offerings to reflect the newly transformed business proposition. We delivered a comprehensive architecture for their sales teams and built a visually rich brand image library from a diverse range of Swisstrade’s suppliers.

ONLINE
COMMUNICATING THE BRAND PERSONALITY ONLINE

The Swisstrade website brief was to visualise how the brand DNA would translate onto a digital platform. The Az Dept team worked closely with the the client to ensure that the brand nuances were clearly and strongly conveyed online.

CLIENT
Peter Weingartner, Director at Swisstrade

ANDREAS ZEHNTNER
Creative Lead

BRAND TEAM
Design Director: Troy Dagan
Graphic Designer: Dan Sheffield
Senior Writer: Lisa George
Senior Producer: Anthony Arpino