The Jet Business B
INVEST CONFIDENTLY IN THE STRENGTH OF OUR KNOWLEDGE
The Jet Business is the world’s first street level corporate aviation showroom for business jet aircraft and ancillary services. It is located in Belgravia, in the heart of London. It is a destination that offers the ultimate experience in aviation intelligence, expertise and hospitality.
THE JET BUSINESS
THE GAME CHANGER
Andreas Zehntner was engaged by founding director of The Jet Business, initially, to conceptualise his visionary business enterprise and, additionally, to launch the business within the global, corporate luxury aviation marketplace. Services included: brand proposition and identity, sales and advertising collateral, client sales interface, retail environment and a brand acquisition campaign.
THE AVIATION SHOWROOM DESTINATION 51°30’6.35″N, 0°9’6.86″W
The Jet Business is an experiential environment powered and brought to life with bespoke technology. It houses the ultimate in aviation intelligence, pioneering design and first class hospitality. Each area of the corporate jet showroom offers a distinctive value and purpose to the client – fuselage gallery, research trading floor, showroom and aviation library.
BRAND DESIGN
WHERE LUXURY AND TECHNOLOGY MERGE
The Jet Business brand was designed to connect with ultra high-net-worth individuals, a clientele who have access to the highest calibre there is to offer, in the world of luxury goods and services. The team of designers worked very closely with the client to craft a luxurious brand language.
CLIENT MAPPING APPLICATION
PRODUCT MATCHING MADE EASIER APP-STYLE
AZ and a team of programmers from an awarding-winning technology agency, worked rigorously together to facilitate the programming of an information system and interface design that would revolutionise the manner in which corporate aviation jets are matched to clients needs and budgets.
SHOWROOM TECHNOLOGY
WELCOME TO THE FUTURE
The Jet Business has developed a unique technology system that sets the definitive standard in aviation luxury and hospitality. At the touch of a button the custom design information system can be tailored to any particular brand, product and experience that has been pre-programmed within the information database.
ONLINE DESTINATION
A FAMILY OF DISTINCTIVE TOOLS
The online presence of The Jet Business was key to the success of the brand seeing as the aviation market stretches right across the globe. A distinctive design was adopted to mark the brand as an industry innovator and as being different from its competitors.
RELATIONSHIP OF PRIVILEGE
A PRIVATE MEMBERS CLUB
The Jet Business was created to offer a definitive experience in corporate aviation sales and hospitality. The experiential environment has been designed to cater for: one-on-one business meetings, boardroom presentations;,product and brand presentations to media and industry, intimate dinner experiences and cocktail events for 30 guests.
CLIENT
Steve Varsano – Founding Director of The Jet Business
AGENCY
Andreas Zehntner Brand Consultancy & Creative Direction
ANDREAS ZEHNTNER
Brand Imagineer & Creative Direction
CORE TEAM
Design Director: Troy Dagan
Brand Strategist: Lisa George & Abi Player
Client & Brand Relationship Manager: Simon Joseph
Interior Architect: Lee Buckley
Senior Producer: Camilla Rous
Brand Designers: Matt Coyston & Dan Sheffield
Junior Graphic Designer: Steven Williams
BOUTIQUE SPECIALIST AGENCIES
Interior design & construction: Design Q,
Argent Design & BLUU Solutions
New media design and technology: Idea Studio, Imano, Candeo Vision & Viastak
Public Relations: Emerald Media