Without Prejudice Menswear
THE TRUTH WITHIN
Written in every garment to reinforce the ethos of quality and integrity are the words “The Truth Within”. Worship the product, not the name on the sleeve.
“British by Design, North West London in Attitude.”
A BOLD NEW VOICE IN MENS FASHION
Andreas Zehntner was appointed by Without Prejudice, to evolve an emerging menswear brand into an international brand of calibre. During a 12-month period, Andreas Zehntner developed a new brand identity and proposition, an e-commerce website, a retail mat concept for a department store, a social media strategy, directed three seasonal campaigns and established strategic partnerships.
BRITISH BY DESIGN, NORTH WEST LONDON IN ATTITUDE
Andreas Zehntner brand identity for Without Prejudice introduced a new logo, typeface, color palette , brand pattern, photography style, product packaging and labelling.
RETAIL MAT CONCEPT
A HOME FOR THE BRAND ON THE HIGH STREET
Andreas Zehntner led the creation of a department store concept for the Without Prejudice concession spaces, within House of Fraser. The concept would act as an environment of discovery and retail theatre, without a hint of being stuffy. It was also designed to stand out, in a sea of black and grey.
WITHOUT PREJUDICE BECOMES A MULTICHANNEL RETAILER
Andreas Zehntner designed an e-commerce site factoring in the manner that a modern gentleman shops. There are no unnecessary frills, users are able to shop with ease, in a functional environment, swiftly identifying products that they like, with a minimal amount of pages or clicks, taking them to the ‘one page checkout’, making transactions a pleasure.
IN WHISPERS RATHER THAN SHOUTS
Andreas Zehntner designed and developed a social media strategy, including the creation of a blog, communicating the tone and culture behind Without Prejudice and providing customers with a source of entertainment, while organically growing online traffic to the e-commerce site. The strategy included Facebook, Instagram, Twitter & Pintrest campaigns.
WITHOUT PREJUDICE STYLE GUIDE
Andreas Zehntner created seasonal style guides to help launch each new range. The guides featured articles on the latest collection, as well as a guide to the best parts of North West London. The Style Guides were developed digitally to allow for interactive content, including video and hyperlinks, and driving traffic to the e-commerce site
BRAND PARTNERSHIP QPR
SUITED & BOOTED
Andreas Zehntner established a partnership with the North West London football team, Queens Park Rangers, becoming the club’s official tailors. The relationship was then used as an opportunity to create engaging content that was used online, in store and via QPR’s own communication channels, engaging with football fans, in particular the QPR fan base, who aspired to the be as fashionable as their favourite players. The partnership helped support a sport that is a quintessential part of British culture whilst strengthening Without Prejudice’s North West London roots.
Jason Gerrad Founder & Director
Director of Brand and Creative
Graphic Designer: Dan Sheffield & Justin Lovett
Content Editor: Eliot Cunningham
Senior producer: Camilla Rous
Visual Merchandiser: Daniel Mittas
BOUTIQUE SPECIALIST AGENCIES
Interior design: Nitzan Cohen Studio’s
Digital Strategy: Anita Jasser / Sofa beyond
Digital Agency: Limesharp